The core application of segmentation is to isolate a subset of traffic to the site. The risk, though, is that the traffic that is *not* included is often useful context for the main segment. One nice thing about the way Adobe Analytics segments work is that it is very easy to use one segment to make a segment that is "everything else." This is done by simply switching the overall container for the segment from its default of being an "Include" segment to being an "Exclude" segment as shown in the first figure, which is a simple example of "visits that used site search."

This is a 3-step process (all three steps are shown in the first figure --- Link 1):

1. Open the original segment.

2. Change the name to make it clear that it is an "Exclude" segment (I like to pre-pend most of my segments with "Include:" or "Exclude:" if their nature is such that that makes sense.

3. Change the overarching container type to be an "Exclude" container rather than an "Include" container (or vice versa if the original segment was an "Exclude" segment").

4. Click "Save As" and save the segment.

The example shown is a very simple one, but this technique works on much more advanced segments -- even if the segment has a mix of include and exclude containers within it, simply "flipping" the overarching container type will make the segment "everything else."

The second image (Link 2) shows the two segments applied side-by-side in Analysis Workspace. It's generally a good idea to also view the first few reports with *no* segment applied as well to ensure that, as intended, the sum of the main two segments equal the total.

RELATED: Link 1 · Link 2